The Worthington Collection didn't just want a candle brand — they wanted the first luxury candle that actually clears the air it scents.
Hand-poured from vegan wax blends with cotton wicks, their candles do double duty: eliminating odors while filling a room with a fragrance profile unlike anything else on the shelf. We were brought in to build the brand identity, packaging, and website that could carry that promise — visual branding, packaging design, and a Shopify site built to convert.
Brand Identity
Packaging Design
Website Design (Shopify)
Designed for Empowered Ecommerce
Photography by haleysstudio.com
PROCESS
We collaborated with The Worthington Collection to define the entire branding experience, from the logo to the unboxing process. The client wanted the brand to have a premium look but with a bold and colorful touch. So, we set out on a mission to craft a brand, from logo to packaging and Shopify site, that resonated with the target audience and diligently balanced luxury and boldness to ensure the brand stood out in the right manner.
OUTCOME
Every aspect of its brand, specifically the packaging, has been meticulously designed around the brand core values of confidence, sophistication, and strength. With the design deployed across its digital presence, including web and social media, this candle stands out effortlessly. Even in a market crowded with other products, it manages to cut through the noise, thanks to its bold, unapologetic, and attractive design. What sets it apart is not just its visual appeal but also the sense of purpose it carries, making it more than just a candle—it’s a statement.
IMPACT
Our collaboration with The Worthington Collection had an impact that was nothing short of sparkling. They launched with a bang, and it was their packaging design that took center stage. Since their launch, they’ve been in the spotlight, featuring in multiple US publications, TV segments, and podcasts. They’ve not only made an entrance but they’ve made a name for themselves. The impact of our work was evident in their newfound recognition and success.
HAPPY CLIENT
"Thank you to each and every one of you for making our dream website and brand come true!"
