Brand identity and Shopify website design for Puremidifier, a first-of-its-kind 2-in-1 air purifier and humidifier for healthy, glowing skin.
Puremidifier was born from a simple idea: clean, hydrated air isn't just good for your health — it's good for your skin. Combining true HEPA filtration with cool-mist humidification, the portable device removes pollutants from the air before adding moisture back in, giving customers a beauty tool rooted in science rather than just another gadget on the market.
Creative Direction
Brand Identity
Website Design (Shopify)
Designed for Empowered Ecommerce
PROCESS
We worked with Puremidifier to build their brand from the ground up — logo, visual identity, and Shopify website. The goal was to strike the exact midpoint between clinical and cosmetic: a look that felt as at home on a bathroom vanity as it did in a scientific product spec sheet. Every decision was measured against the brand's core traits — confident, sophisticated, curious, and progressive — to create something that would stand out in a market of humidifiers that all looked the same.
OUTCOME
The result is a brand that doesn't just sell a product — it defines a category. Clean lines, a refined colour palette, and a simple, benefit-led way of explaining the science behind the product come together to make the Puremidifier feel as premium as the results it promises. Deployed across the Shopify site and packaging, the identity gives customers permission to see the product not as an appliance, but as part of their beauty routine.
IMPACT
The response from the client said it all: "My friends and family all agree it looks like a $50 million brand." As a first-of-its-kind product, Puremidifier is now positioned to lead its own category — with a brand built to support future expansion into online and brick-and-mortar retail.
HAPPY CLIENT