Equnique starts from a simple idea: a healthy horse begins from the inside out.
Born from a passion for equine welfare, Equnique creates natural, Swedish-made products that support horses' immune health, hoof care, skin care, and enrichment — treating wellbeing as something holistic, not just topical. We partnered with Equnique on the brand identity, packaging, and marketing materials to give that whole-horse philosophy a visual identity as natural and considered as the products themselves.
Brand Identity
Packaging Design
Marketing Materials
PROCESS
We worked closely with Equnique to build their brand experience from the ground up — logo, packaging, and marketing materials. The client wanted an identity rooted in the values of Love, Care and Protect: natural and Nordic, but also innovative and forward-thinking. So we set out to craft a brand that communicated deep knowledge and genuine care for the animal, while still feeling fresh and distinct in a category that’s often either clinical or overly rustic.
OUTCOME
Every element of the brand — from the logo to the packaging to the marketing materials — was designed around Equnique’s core promise of love, care and protection. The result is an identity that feels both scientifically credible and warm, giving horse owners confidence that they’re dealing with genuine experts, not just another supplement brand. Deployed consistently across packaging, digital, and social channels, the brand now stands apart in a crowded natural equine care market — serious where it needs to be, but never losing its warmth and personality.
IMPACT
Our collaboration with Equnique helped turn a brand-new business into a genuine name in equine care. Since launch, they’ve grown their range to over 20 products, built a loyal following of 7,500+ on Instagram, and taken the brand on the road, attending multiple large trade shows across Sweden. What started as a single idea rooted in love, care and protection has become a trusted destination for horse owners across the country — proof that the right brand foundation can carry a business from first product to industry presence.
